Consumers walking around a retail environment represents an ideal time, perhaps the best time for effective messaging. That’s why point of purchase messaging continues to grow and sophisticate. Whether it’s an individual product display or making promotional announcements on the public address system, point of purchase messaging is effective.

The technology is similar to on-hold messaging, but in many cases promotional messages are interfaced with continuous music, like Music Choice, offered by Mac Donald Audio and also featured on this web site.

Each application is store specific and is customized to the exact wants and needs of the client. Factors include:

• At what intervals should the messages be heard?
• How often do the messages need to be updated?
• How time sensitive are the messages, and does the client need the ability to change them instantaneously?

If you have an interest in point of purchase messaging and would like more information, click on the email icon.